Media & Entertainment industry is going through an exciting phase. We are seeing discontinuous changes in all aspects of entertainment and for the consumer, freedom of choice, enhanced connectivity and multiple screens, have given new dimensions to overall entertainment consumption. The attention spans of the consumers have shortened, and the conventional boundaries of content creation have been breached. In this competitive environment, the need for innovation and creativity is certainly at its peak.
The Media & Entertainment industry has always been a dynamic one, fueled by the innovation and imagination of creative fraternity. However, the pace of evolution has accelerated due to the changes in technology which have diminished boundaries for creators and democratized access to content.”