The television broadcasting industry recently experienced a paradigm shift with TRAI’s MRP regime being implemented across India. The intent of the new regime was to give viewers the freedom to choose their favorite TV channels and packs and pay only for what they want to watch. However, in certain parts of the country, its implementation has led to a sense of loss of control amongst the masses as there are usually just 3-5 pre-configured operator packs which viewers can choose from.

We encourage users demand what is rightfully theirs and ask for their preferred channels in their monthly packs. Join the Lo Control Back movement if you are not able to enjoy ZEE channels on your TV!