The television broadcast industry recently experienced a paradigm shift with TRAI’s MRP regime being implemented across India. The intent of the new regime was to give viewers the freedom to choose their favorite TV channels and packs and pay only for what they want to watch. Every family has diverse entertainment needs and in order to cater to every family member’s individual choices and ensure their happiness, from amongst the available pre-configured operator packs, it is in the best interests of viewers to opt for a channel pack which provides them complete entertainment.

We encourage viewers’ to take control of their family’s happiness and encourage them to activate the Zee Family Pack which includes all their favourite ZEE channels.