Extraordinary content leads to more eyeballs and a bigger market share, and in time, extraordinary results.
Our investors have been an integral part of our growth and journey. They have encouraged us and lent us support. Their confidence in our creative vision helps us break new grounds, helps us explore and implement new technologies that help us stay ahead of the competition.
In a journey, there are moments when one should pause to celebrate the accomplishments and failures. Standing on the cusp of a spectacular twenty-five-year journey is certainly one such moment. We have achieved several milestones along the way and as we celebrate these milestones, it is an appropriate time to reflect on the past and gear up for the future
FY18 was special in several ways. The year marked the completion of 25 years of our flagship TV channel, Zee TV, and also saw the launch of our enhanced digital platform, ZEE5. It was also a special year as our television business regained the number one spot. Lastly, our businesses adopted a refreshed brand identity and ideology — ‘Extraordinary Together
A-The response has been encouraging so far. ZEE5 benefitted from both OZEE and dittoTV, with a majority of existing subscribers upgrading to ZEE5. We believe that it will continue to see increased traction as we launch more original content supported by extensive marketing campaigns.