The business that started with the beaming of a Hindi language television channel, watched by less than 10 million people in India, has grown into a truly global M&E conglomerate with a reach of over 1.3 billion. We entertain our audiences with content in 21 languages through almost every platform that is available today. Over the last 25 years, we have strived to piece together different elements of the mosaic that is entertainment.
We have focused on continually evolving ourselves to satisfy the diverse and ever-changing entertainment and consumption preferences of our viewers. Today, the brand Zee, with its five business verticals, is synonymous with ‘entertainment for all’ and is the preferred entertainment destination for audiences in India and around the world.
Zee Live is the youngest vertical of ZEEL, which focuses on creating memorable onground experiences for audiences.
Zee Live aims to be ZEEL’s entertainment offering for the consumers in the live events space. Be it music events, theatre, food festivals or a similar live entertainment experience, it intends to create a strong recognisable brand in the live events space. Zee Live, in its second year of operation, continued to build on the success of Wicked Weekends, with events across six tier-1 cities. Under the brand of Maruti Suzuki Zee Theatre, it started the roll-out of a country-wide theatre tour.