Hours of Television Content
Media & Entertainment industry is going through an exciting phase. We are seeing discontinuous changes in all aspects of entertainment and for the consumer, freedom of choice, enhanced connectivity and multiple screens, have given new dimensions to overall entertainment consumption. The attention spans of the consumers have shortened, and the conventional boundaries of content creation have been breached. In this competitive environment, the need for innovation and creativity is certainly at its peak.
FY19 was another year of strong all-round performance. ZEE5 achieved phenomenal growth in a short span and our Domestic Broadcast business further strengthened its leadership position. Movies & music business scaled-up on the strong foundation it has established. International and Live businesses took steps to prepare for a new phase of growth. The operating performance translated into a strong financial result. We have delivered extraordinary growth over the last several years, but we are cognizant of the changes happening around us and the opportunities it present. We are preparing ourselves to stay on the growth path and succeed in this evolving landscape.
A-We have been pleasantly surprised by the overwhelming response ZEE5 has received. Reaching 61 million monthly active users within a year of launch is a great start. In the first year itself, we have significantly expanded our original content offering and have become the number one producer for digital exclusive content.
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